L’Oréal is a beauty care worldwide
company that is committed to 130 countries in five continents. Our research
hypothesis is that L’Oréal is more profitable and innovative because of
sustainability. Our team used the case study research method to collect and
analyzed data on how L'Oréal implement sustainability, to investigate our
hypothesis. Our data will be collected from primary company article, case
study, GRI report and shadow reports. We will then analyze this data according
to the Triple Bottom Line (TBL), and business strategy such as creating shared
value concepts.
After
accumulating and examining the data, our results will prove that L'Oréal
profitability had improved after they started to put in practice the shared
value concept and implementing the TBL by identifying the three pillars of
sustainability.
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